Tactics for Drawing Youth to Vaping: Content Analysis of Electronic Cigarette Advertisements

A Content Analysis of Vaping Advertisements on Twitter, November 2014

INTRODUCTION Vaping has increased in popularity, and the potential harms and benefits are largely unknown. Vaping-related advertising is expected to grow as the vaping industry grows; people are exposed primarily to vaping advertisements on the Internet, and Twitter is an especially popular social medium among young people. The primary objective of our study was to describe the characteristics ...

Exposure to electronic cigarette television advertisements among youth and young adults.

BACKGROUND AND OBJECTIVE Currently, the US Food and Drug Administration does not regulate electronic cigarette (e-cigarette) marketing unless it is advertised as a smoking cessation aid. To date, the extent to which youth and young adults are exposed to e-cigarette television advertisements is unknown. The objective of this study was to analyze trends in youth and young adult exposure to e-ciga...

E-cigarettes, vaping, and youth.

Electronic Cigarette and Electronic Hookah: A Pilot Study Comparing Two Vaping Products.

INTRODUCTION Since the introduction of e-cigarettes into the U.S. market, the number and variety of vaping products has proliferated. E-hookahs are long, pen-like vaping devices that debuted in U.S. markets in 2014. By applying the Host, Agent, Vector, Environment (HAVE) Model, the objective of this exploratory study was to assess differences between e-cigarettes and e-hookahs to help inform to...

Vaporous Marketing: Uncovering Pervasive Electronic Cigarette Advertisements on Twitter

BACKGROUND Twitter has become the "wild-west" of marketing and promotional strategies for advertisement agencies. Electronic cigarettes have been heavily marketed across Twitter feeds, offering discounts, "kid-friendly" flavors, algorithmically generated false testimonials, and free samples. METHODS All electronic cigarette keyword related tweets from a 10% sample of Twitter spanning January ...